M.S. HCI in Indiana University. UX Designer.


Day in the Life of Bloomington 2050

Downtown Bloomington in 2050

Downtown Bloomington in 2050

Team member: Isha Bagha, Nyah Bell, Ethan Helfrich 

Duration: 3 Weeks

Role: Researcher, Ideator, Photographer, Video Editor, Narrator


My team visualized the form of a potential City of Bloomington travel promotion might take in the near future. The Visitor’s Guide will be a design fiction that communicates the vision of future Bloomington in 2050, nearly35 years from today.

My team approached the  travel design from 4 domains: communication and networking, food, place and space, transportation. 

Design process

Research Method - Contextual Inquiry

We conducted primary research by using contextual inquiry. Each of us in the team did research on specific domain with a local organization. 

  1. Isha - Communication and Networking - 'Bloomington Transit' bus drivers
  2. Nyah - Transportation - 'Revolution' the bike shop

  3. Ethan - Place and Space - 'Vance Music Store'

  4. Leslie - Food - 'Hartzell's Ice Cream'

We collected 50 sticky notes each per person, 200 sticky notes in total of what we discovered during contextual inquiry research. 

I went to Hartzell's Ice Cream, a local popular ice cream shop around IU sample gate and famous bars. Sample gate is the most famous spot of IU, so lots of students and tourists are hang around the area. The ice cream shop was really busy especially in summer. Customers always have to wait in line. I conducted contextual inquiry for about 40 minutes. After contextual inquiry I interviewed part-time employee, Lucy, about there working flow, unloading inventories, parking issues, and other related operation issues. 


We categorized our own sticky notes first and generalized five to six categories each. 

We merged all categories together and organized 200 sticky notes together under few categories. 

  • Efficiency and work process
  • Emotions
  • Government political
  • Threats
  • Location and space
  • Tools: hardware and products
  • Business and customer services

During the process, we did realize that we have to take off some notes that cannot be included in any of other categories. Every member in the team researched on different domains, and every person has different perspective. There were some factors that do not affect all four domains. Like "season". So at this step, we need to concentrate on major topics. 

Based on the insight of our research, we came up with 12 concepts. My team conducted a brainstorming session, we went deeper and explore more possibility of our design space. Eventually we finalized our concepts with following ideas:

  • Interactive downtown
    • Downtown has own emotions related to how tourists act. For example, if tourists are smiling and laughing, downtown will be happy to, and flower blooming, delightful music will be played. If people are smoking or throw trash on the ground, the color of building might be lower saturation. 
    • Promotes social interactions
    • Generate music and environment when people walking by.
  •  Food festival and food trucks / food truck robots
    • Food events organized by types of food and drinks
    • has food trucks lining on street
    • will be located next to the bars
    • "Wall parking lot", using vertical space
    • truck robots never stop moving deliver food
  • DIY spaces/ Community spaces
    • Use downtown area to build art community or art festival. 
    • Getting artists and tourists together to share music, art, and even participate in a workshop.

Photo Taking

We when to downtown area, handmade art shop and farmer market.



This is our final design video. We introduced the tourism of Bloomington in 2050 in the way of showing two friends talking on the phone. One of them introduce how is the city look like in 2050.